Managing the total customer experience

Publication Status is "Submitted" Or "In Press: 
LDEO Publication: 
Publication Type: 
Journal Article
Year of Publication: 
2002
Authors: 
Berry, L. L.; Carbone, L. P.; Haeckel, S. H.
Editor: 
Journal Title: 
Mit Sloan Management Review
Journal Date: 
Spr
Place Published: 
Tertiary Title: 
Volume: 
43
Issue: 
3
Pages: 
85-+
Section / Start page: 
Publisher: 
ISBN Number: 
1532-9194
ISSN Number: 
Edition: 
Short Title: 
Accession Number: 
ISI:000175028600016
LDEO Publication Number: 
Call Number: 
Key Words: 
Abstract: 

Offering products or services alone is no longer enough: Organizations must provide their customers with satisfactory experiences. Competing on this dimension means orchestrating all the "clues" that people detect in the buying process.

Notes: 

542DQTimes Cited:13Cited References Count:13

URL: 
<Go to ISI>://000175028600016
DOI: