Publication Status is "Submitted" Or "In Press:
LDEO Publication:
Publication Type:
Year of Publication:
2002
Journal Title:
Mit Sloan Management Review
Journal Date:
Spr
Place Published:
Tertiary Title:
Volume:
43
Issue:
3
Pages:
85-+
Section / Start page:
Publisher:
ISBN Number:
1532-9194
ISSN Number:
Edition:
Short Title:
Accession Number:
ISI:000175028600016
LDEO Publication Number:
Call Number:
Key Words:
Abstract:
Offering products or services alone is no longer enough: Organizations must provide their customers with satisfactory experiences. Competing on this dimension means orchestrating all the "clues" that people detect in the buying process.
Notes:
542DQTimes Cited:13Cited References Count:13
DOI: